Risk Communication Workshop
30 July and 1 August 2014
The course compsed of 4 modules: risk communication principles, communicating in high stress situations, message development & delivery, and media relations & practice. Prof. Will used active learning approaches to create safe lerning environment, encourage participation in the class.
Objectives of the course: after attend this course, the participants should be able to achieve all of these
- Risk Communication Knowledge
- Understand the difference between the scientific definition of risk and our human perception of risk
- Recognize that risk communication is a two-way sharing of information and opinion designed to support rational decision-making
- Know where to find and how to use tools to support risk communication
- Risk Communication Skills
- Identification of different audiences
- Analysis of risk communication approach needed for different audiences in various situations
- Key message development
- Listening
- Executive briefings
- Media interaction
- Risk Communication Attitudes
- Validate that people view risks differently
- Appreciate cultural differences in the way that people communicate
- Demonstrate respect when interacting with people who express different opinions on risk
The workshop was conducted at the Faculty of Veterinary Medicine, Chiang Mai Univeristy. We had an honor from Prof.Dr. William Hueston from University of Minnesota, USA to be an invited speaker in this course. There were 29 participants who were principally graduates in the fields of veterinary medicine, nursing, and social sciences involved in health- and social-related sectors from Chiang Mai University, Department of Livestock Development, local governments, private sector and 6th batch MVPH students from 8 countries: Nepal, Vietnam, Sri Lanka, Bangladesh, Indonesia, Myanmar, China, and Thailand.